Thursday, 7 January 2010

What is the Purpose of a Music Video

The Purpose of a Music Video is to accompany a song and be used as a device for promotion of the artist, the sale of music records and other merchandise.

Music Videos use a wide range of film making techniques and use various different styles:
  • Narrative
  • Abstract
  • Animation
  • Live Action
  • Documentary
You can also have a mixture of a few of these key styles, through this music videos are able to explore lots of different stylistic features.

Also dependant upon the genre of music the styles may vary. For example live action from concert gigs may be used more by acoustic artists and more narrative story lines for r 'n' b and rap videos.

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