Research ideas

The Target audience of our song is 16 + as this is the age group we feel our song would appeal to most and is the target audience of the similar artists we researched. After discovering this we then started to mind map ideas of where our video could be set.

Locations:

The following are ideas that we came up with before filming of places where our music video could possibly be set:

• Beach - as this is a place where teenagers enjoy hanging out
• City - this is referenced in the song and therefore need to be included
• Car - a form of transport, that is easily available
• Woods - this could give the video a different outlook as the woods can provide a different atmosphere to just being outside
• Airport/Bus Station/Train Station - All these places provide a busy exciting atmosphere, so there would be a lot going on
• Park - this is a recognisable place
• Rooftop - from here you could get views from above the town, this would then create a high level shot.

Techniques:

These are the techniques that we thought would look good within our film:

• Slow motion
• Black and White
• Sepia tone
• Double layered shots

Original Outline

This is the outline we planned to base our music video around.

• Performance Element: On a bench with guitar to show the isolation. Singing whilst walking.
• Flashback shots of relationship
• Shots of the City
• Traffic and Transport shots
• Montage of all the above
• End as began

We chose this outline based upon the research we carried out. We wanted to include all of the main conventions that we discovered and this hopefully does. Also we wanted to ensure it was something that our target audience could understand and relate to, so we combined the performance and narrative elements. This is a convention of the genre that we found during our research stage.