What have you learned from your audience feedback?

From researching into the target audiences of similar artists we discovered that the most likely target audience for our artist would be the age group of approx 16-24. This would mainly be students in full time education and probably mostly female du to the appeal of the artist. The target audience would probably listen to other music from artists such as Jack Penate, Jack Johnson and maybe bands such as Coldplay and The Arctic Monkeys. As we are involved in this age group we know that this genre of music does appeal to people of this age and so therefore whilst making our products we were able to refer back to people we knew to ensure that our tasks were correctly applying to this audience.

The research we undertook to discover this audience was through looking into similar artists and acquiring what their fan base was made up of. We did this by looking at their websites and by researching into the radio station audiences that their music is played on. For example, James Blunt and Jason Mraz were played more on Heart fm rathe than Kiss because of the genre of music. The audience for Heart fm is around 16-35 as they play a mixture of old and recent music. When comparing this the audiences of the artists we were then able to come up with a suitable audience age range. Another thing we discovered was that the audience is mixed gender but the male artists tend to appeal to girls slightly more than boys.

As we are part of a sixth form it was not hard to find people appropriate to the age range we had decided upon, and we easily found a mixed gender group that had a similar taste in music and were fans of the acoustic, easy listening genre. This group, however, only covered the younger end of the age range and so to even this out we had family members and teachers that fitted the age range and requirements also take a look at our products.

We presented our finished music video to the audience by sitting them down and explaining what we wanted them to do. We gave each person a short questionnaire for them to fill out, this then enabled us to process and group all the information quicker. We asked them to read the sheet, watch the video and then fill in their responses. This worked well, as they knew what they had to look for before the film and so they weren't just watching it without thinking, therefore making the answers given more accurate and useful.

As stated in my blog, the audience gave useful feedback that we took into consideration. The main problem they had with the video was that they found it slightly confusing as they didn't understand the connotations of the symbols. Other than that they found the standard of the video very high and enjoyed the song and performance.